Click to enlargeInternet Marketing Dictionary<a name="top">

Covering Search Engine Optimization, Adword Marketing, Email Promotion, Affiliate Partners, and the Internet Marketing Industry.

Editor: Lawrence Harte

number of pages: 628
number of diagrams: 202
copyright: 2016


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Description

The Internet Marketing Dictionary provides definitions and illustrations covering the latest web marketing and Internet marketing technologies and services. It provides the understanding of terms and acronyms used and needed to communicate with others in the web marketing industry.

Many changes continue to occur in Internet marketing industry and this book is the perfect solution for those involved or interested in web marketing operation and services. This reference book explains the latest internet marketing processes, assists with the explanation of how to setup and optimize internet marketing campaigns through the use of many diagrams and pictures. It is a great reference tool that allows people to effectively communicate with other people involved in the Internet marketing industry.

The convergence of traditional marketing and Internet technology means more competitors and new industry terms. As a result, communicating with others has become an alphabet soup of acronyms and technical terms. The Tehrani’s IP Telephony Dictionary solves this challenge by providing definitions of the latest technical terms and acronyms along with self-explanatory diagrams. This reference includes: • Over 10,000 of the latest Internet web marketing definitions • Contains 4,000+ of the latest industry terms and acronyms • Has 200+ diagrams and photos to help explain complex definitions • Includes directories of magazines, associations and service bureaus

To ensure this dictionary contains the latest definitions, 12 experts were used from different sectors of the Internet web marketing industry to add and edit definitions. Many of the definitions were created using our marketing and technical books that have been edited by hundreds of industry reviewers. Diagrams and pictures in the dictionary assist the understanding of technical terms by providing functional and operational views.

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Sample Diagrams

There are more than 202 explanatory diagrams in this book

E-mail Marketing

Email marketing is email marketing is the process of managing lists, developing ad campaigns, creating promotional offers, broadcasting email messages, and tracking the results. Email marketing systems generally combine advanced message broadcast systems along with tracking systems that can monitor the reception, opening, and response to email messages that have been sent.

This figure shows an example email marketing process with some sample numbers. This example shows that email marketing is the process of managing lists, developing ad campaigns, creating promotional offers, broadcasting email messages, and tracking the results. This diagram shows an example of lists that cost 1 to 10 cents per name. Names in these lists are grouped to match specific marketing campaigns. These marketing campaigns have several promotional offers. The emails are broadcast and some of the emails are returned and 1% to 20% returns is typical. Of the emails that make it to the recipient, some of the emails are never opened. Of the 25% to 80% of the emails that are opened, approximately 2% to 10% click through to the specific product or service order.

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Keyword Advertising

Keyword advertising is a marketing process that uses key words that uses key words that potential customers enter into search engines to find product or service information. Keyword advertising is usually paid for by a fixed fee or bidding process. To Keyword advertise, a list of keywords is selected and associated with a URL and a short message to accompany the listing. When the search term(s) matches the keyword, the URL and the descriptive text are displayed. These listings are called sponsored listings.

This diagram shows the basic keyword advertising process. In this example, four companies have submitted ads to a search engines that match a keyword. When a Internet user enters a search word into the search engine, the search engine provides the user with a list of URLs found along with a list of sponsored ads. The sponsored ad presentation (impressions) is organized with the highest bid on top and ads with lower bids positioned lower on the screen.

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Affiliate Links

This figure shows the basic operation of affiliate links. This example shows that affiliate links are provided to affiliate marketing partners and these links are inserted on pages that have a common interest with the affiliate's product. When visitors to the affiliate web sites click on the affiliate link, this link provides the web address of the destination page along with an affiliate ID code. When the destination page is accessed, the affiliate ID code is stored during the visitor's session. If the visitor purchases a product, the affiliate ID is stored along with the order information. This order information and affiliate commission table is used to calculate the commissions that are paid to the affiliate partner.

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Viral (Referral) Marketing

This figure shows the basic process of viral (referral) marketing. This diagram shows that viral marketing starts with a message that contains some valuable information element along with a referral message (viral message). The viral message is sent to people who have a likely interest in the information contained in the viral message. When people receive a viral marketing message, they are encouraged to forward the message to their friends. This example shows that it is likely that recipients will forward the message on to others who have an interest in the information. This multiplies the effect of the marketing campaign as many more people receive the message than was initially sent.

Table of Contents

Dictionary

Industry Magazines

Industry Associations

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About the Editor

Mr. Lawrence Harte is the president of Althos, an expert information provider covering the communications industry. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 80 books on communications technologies and systems on topics including Internet Marketing, Business Finance, Mobile Communications, IP Telephony, and Billing Systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).

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Description

The Internet Marketing Dictionary provides definitions and illustrations covering the latest web marketing and Internet marketing technologies and services. It provides the understanding of terms and acronyms used and needed to communicate with others in the web marketing industry.

Many changes continue to occur in Internet marketing industry and this book is the perfect solution for those involved or interested in web marketing operation and services. This reference book explains the latest internet marketing processes, assists with the explanation of how to setup and optimize internet marketing campaigns through the use of many diagrams and pictures. It is a great reference tool that allows people to effectively communicate with other people involved in the Internet marketing industry.

The convergence of traditional marketing and Internet technology means more competitors and new industry terms. As a result, communicating with others has become an alphabet soup of acronyms and technical terms. The Tehrani’s IP Telephony Dictionary solves this challenge by providing definitions of the latest technical terms and acronyms along with self-explanatory diagrams. This reference includes: • Over 10,000 of the latest Internet web marketing definitions • Contains 4,000+ of the latest industry terms and acronyms • Has 200+ diagrams and photos to help explain complex definitions • Includes directories of magazines, associations and service bureaus

To ensure this dictionary contains the latest definitions, 12 experts were used from different sectors of the Internet web marketing industry to add and edit definitions. Many of the definitions were created using our marketing and technical books that have been edited by hundreds of industry reviewers. Diagrams and pictures in the dictionary assist the understanding of technical terms by providing functional and operational views.

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Internet Marketing Dictionary BK7781323$39.99