Social Media Marketing

Author: Lawrence Harte
Number of pages: 204
Number of diagrams: 54

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Social Media Marketing BK7781348Printed book price: $34.99


Description

Social Media Marketing explains how to Promote Products or Services using Social Content and Shared Media Networks.

Transform your old marketing campaign to Marketing 2.0 with this book about how to setup and manage social media marketing programs. Social media marketing is the process of promoting and selling products or services through the use of information (voice, data, or video) that is consumed and produced by related users (within a social network).

In 2009, after challenging CNN to a popularity contest, Ashton Kutcher became the first person to gain 1 million followers on the social networking site Twitter. Only a month and a half later, he was the first to have 2 million followers. This means that every message Ashton posts to Twitter reaches over 2 million people almost instantaneously.

Social media marketing is different than other forms of media promotion. Messages can be targeted to very specific groups of users, triggered to display at specific times, and have several new real-time interactive options. As a result, social media ads have a much higher value than other types of advertising. Social media ad click through rates of 3% to 4% are not uncommon.

The types of social media ads range from fairly simple text links to interactive software programs. Social media ads have response types that range from text link clicks to launching new software applications. Social media ad targeting is performed by using communication channel types that can include social networking communities, user-generated content sharing websites, blogs, RSS feeds, and podcasts. Some of the most important topics featured include:

• Key Types of Social Networks and How They Operate
• How Social Networks Can Be Used for Marketing
• Social Media Marketing Economics
• Social Media Marketing Management
• How to Measure Social Media Marketing Effectiveness
• Sample Social Media Project Plan
• Social Media Ad Placement
• Social Media Ad Guidelines
• Interactive Social Media Ads

Table of Contents

Key Types of Social Networks and How They Operate

How Social Networks Can Be Used for Marketing

Social Media Marketing Economics

Social Media Marketing Management

How to Measure Social Media Marketing Effectiveness

Sample Social Media Project Plan

Social Media Ad Placement

Social Media Ad Guidelines

Interactive Social Media Ads

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About the Author

Lawrence Harte is the president of Althos, an expert information provider covering the communications and media industries. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. He has setup and published several monthly printed and electronic magazines. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 80 books on communications technologies and business topics including Internet marketing, business finance, mobile communications, IP telephony, and billing systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).

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BK7781348$34.99