Click to enlargeSocial TV

Author: Lawrence Harte
ISBN:
9781932813609
Number of Pages: 242
Number of Diagrams: 46
Copyright: 2016




Description

Social TV Systems explains how TV and social networks are merging to produce more valuable television viewing experiences. TV viewers have many new choices for content & service providers and traditional business models are failing. Content producers are bypassing traditional TV networks, there are new content producers diluting audience reach, and traditional pay TV and broadcast ad revenue methods are rapidly declining. Winners are adapting TV systems to personalize viewing experiences and using new behavioral targeting methods to increase revenues.

Social TV connects television systems with social networks allowing new off broadcast viewing, advertising, and direct sales revenue opportunities. This session covers many of the current and future benefits and challenges of expanding TV systems to include Social TV services. Discover how to TV and movie content can be modified to include online references and social media contributions. Learn how to define and setup hard and soft connections between TV systems and social networks. See ways to monitor, publish, and engage with new backchannels. The content of this book come from interviews with hundreds of TV broadcasters, equipment providers, and service providers which were interviewed for Social TV Magazine.

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Table of Contents

What is Social TV?

TV and Social Network Integration

Social TV Services

TV Social Media Channels

Social Program Guides (SPGs)

TV Check-In Services

Blended Social TV Content

Social TV Content Mediation

Backchannel Measurement

Behavioral Ad Targeting

Social Ad Customization

Social TV Ratings

Second Screens

Live Social TV Production

TV Bridge Content

Social TV Monetization

Appendix 1 - Social TV Acronyms

Index

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About the Author

Lawrence Harte is the senior editor of Social TV Magazine and a television technology and business expert. He is the author of 112+ books on communication and multimedia (more than 20 on TV systems and technologies). Lawrence is the CMO for Moving Visions Entertainment film production company where he focuses on collateral media monetization. Since 2005, he has interviewed over 3,800 companies that produce TV products and provide services. Mr. Harte has designed, setup, and managed products and invented patents on communication technologies. He has worked for companies including Ericsson/General Electric, Audiovox/Toshiba and Westinghouse and consulted for hundreds of other companies. Mr. Harte holds many degrees and certificates including an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990). back to top



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