Mobile Media

Author: Lawrence Harte
ISBN: 1-932813-46-2
Number of pages: 204
Number of diagrams: 54
Copyright: 2012



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This book will be available on March 12, 2012 (or sooner).

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Mobile Media BK7781346Printed book price: $34.99

Description

This book explains how to get, format, and transmit content to mobile devices. Learn about the different types of digital media formats, which to use, and when to use them. You will discover about the different types of media capabilities of mobile devices, how systems can automatically detect the capability of mobile devices, and how media formats can be adapted for the best user experience.

Learn how users can access the Internet from their mobile devices and why different types of web pages and content formats are needed for mobile devices. Described are various ways media can be adapted for the three screen resolutions: TV, PC, and mobile devices. You will learn that providing content to multiple types of devices is not as simple as shrinking the video or images.

The different types of mobile operating systems are explained. Learn the ways that mobile operators control media flow through their network. Discover how you can setup content portals (ringtone, screensaver, and video clip download sites), photo sharing sites, and social networking sites to work with mobile devices. Learn how to use dynamic URLs to allow users to download content to their mobile devices only one time helping to reduce fraud. Discover the differences of online (wirelessly connected) and offline mobile applications and how users can access media in both modes.

This book explains the key costs and revenue potentials associated with mobile media. You will learn about how companies can track and bill for the use of media services and how even small amounts of advertising can result in reduced user costs (or even free) for mobile content while allowing the content owner and distributor to earn revenues. Some of the most important topics featured in this book include:

  • Mobile Media Content and Formats
  • Mobile Multimedia Systems
  • Mobile Content Applications
  • Mobile Internet
  • Linking Online and Offline Mobile Applications
  • Multimedia Mobile Economics
  • Billing for Mobile Content

Table of Contents

Mobile Media Content and Formats

Mobile Multimedia Systems

Mobile Content Applications

Mobile Internet

Linking Online and Offline Mobile Applications

Multimedia Mobile Economics

Billing for Mobile Content

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About the Author

Lawrence Harte is the president of Althos, an expert information provider covering the communications and media industries. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. He has setup and published several monthly printed and electronic magazines. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 80 books on communications technologies and business topics including Internet marketing, business finance, mobile communications, IP telephony, and billing systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).

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BK7781346$34.99