You need new, fast and effective ways to generate business. Your existing marketing strategies dont work as well anymore and your CFO is giving you dirty looks. Youre spending more money getting less leads while images of the unemployment line disturb your sleep. Maybe youre a business owner whose competitors are getting a leg up. Giving away an eBook is an effective qualified sales lead generation device. You will discover simple steps on how to use an eBook and it is easier and cheaper than you think.
Table of Contents
Key eBook Objectives
Research and Subject Matter Experts
eBook Production Steps
Marketing and Promotion
About the Authors
Mr. Lawrence Harte is the president of Althos, an expert information provider covering the communications industry. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 80 books on communications technologies and systems on topics including Internet Marketing, Business Finance, Mobile Communications, IP Telephony, and Billing Systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).
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