Description
Document that gathers information that is used to create event marketing materials and campaigns. This document is commonly shared with marketing managers, event planners, copywriters, and other people who are part of a team that is promoting a conference or event.
Text Document
Ok to Copy and Use, NOT OK to Publish or Sell
Event Worksheet
Event Description
Title
Summary
Organizer
Event Objectives
Sales Leads
Publicity
Attendees
Exhibitors
Speakers
Sponsors
Revenues
Engagement
Event Contacts
Event Manager
Event Marketing Manager
Event Media Contact
Session Manager
Event Sales Manager
Registration Manager
Website Developer
Competitive Analysis
Event 1 Title
Event 2 Title
Event 3 Title
Audience
Audience 1 Title
Audience 2 Title
Audience 3 Title
Key Problem Statement
Pain Points
Solution Promises
- Solution Promise 1
- Solution Promise 2
- Solution Promise 3
- Solution Promise 4
Key Questions
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Keywords
Primary Keywords
Secondary Keywords
Event Features & Benefits
Feature 1
Feature 2
Feature 3
Press Kit
Event Descriptions
Press Release
Images
Tagline
Tags and Labels
Event Sessions
Session 1
Session 2
Session 3
Session 4
Session 5
Session 6
Session 7
Session 8
Shocking Factoids
Shocking Factoid 1 Title
Shocking Factoid 2 Title
Shocking Factoid 3 Title
Subject Matter Experts (SMEs)
Speaker 1
Speaker 2
Speaker 3
Speaker 4
Speaker 5
Speaker 6
Speaker 7
Speaker 8
Contributing Expert 1
Contributing Expert 2
Contributing Expert 3
Contributing Expert 4
Images
Diagrams
Photos
Reference Books
Book 1 Title
Book 2 Title
Book 3 Title
Reference Resources
Reference Resource 1
Reference Resource 2
Reference Resource 3
Key Discussion Groups
Discussion Group 1 Name
Discussion Group 2 Name
Discussion Group 3 Name
Key Blogs
Blog 1 Name
Blog 2 Name
Blog 3 Name
Media Partners
Magazine 1 Name
Magazine 1 Name
Magazine 2 Name
Key Influencers
Influencer 3 Name
Influencer 2 Name
Influencer 3 Name
Event Directories
Event Directory 1 Name
Event Directory 2 Name
Social Media
Channel List
Social Media Agents
Harvesting File
Social Media Tracking
Social Media Schedule
Social Media Cycle
Ad Campaigns
Sample Event Ads
Sample Landing Pages
Setup Event Landing Pages
Ad Campaign Tests
Email Lists
List 1 Name
List 2 Name
List 3 Name
Direct Mail Lists
List 1 Name
List 2 Name
List 3 Name
Press Releases
Event Announcement
Event News
Event Monitoring
Competing Event Alerts
Event Topic Alerts